SC /
Swedish Compass

PRJ / 

SC –
Start up company

Prj /

Swedish Compass is start up company who is working for a sustainable consumption. They are in need of a logotype, brand identity and a website that explains their organisation.

Swedish Compass aim for large corporations who deal with large public procurement in the public sector.

Illustartor, Photoshop, Webflow and Keynote

Creative Brief

Target Client

Used tools


On this project I worked with fellow student Adam Ohlin to create a brand identity and a webpage for Swedish Compass.

In 2015, public procurement in Sweden amounted to just over 640 billion SEK, which corresponded to 17% of Sweden's total GDP. Public purchases account for a large part of Sweden's impact on the environment and by making sustainable choices in the public sector, it will not only directly reduce environmental costs that is obtained but also give indirect reduction by requiring all tenderers to actively work to reduce emissions.

Swedish Compass is a company that has its core in sustainability. This is reflected by their minimalistic and bright expressions and with the help of the clear green colors it gives the impression of durability. It has also got a navy blue color to give a secure and serious impression when negotiate with the public sector. The Logo is desigen out S and C that toghether creates a infinity icon with the needle of the compass to lead the way.

My roll in this project were logotype, brand identity , tone of voice, icons and presentation.